| Business Standard: Management & Mktg News |
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When celebrities co-create brands: The jury is out on whether India has a big enough audience willing to shell out big bucks for a piece of their favourite celebrity.
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AD fest or War fest?: The schism in the ad industry has come to the fore with the controversy over the Goafest awards.
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CBS to invest Rs 75 crore in infra: Calcutta Business School (CBS), a S K Birla institute, is investing Rs 75 crore in building its management school.
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Kanika Datta: Steel and power: Businessmen and society have a strangely contradictory relationship. The economic activity they generate can be an agent of social transformation and progress a quick look at the changes in Indian society in the last two decades would be one indicator. Yet, businessmen in themselves are rarely conscious promoters of social progress.
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No formula, please: What works right once might not work at all the next time.
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The Strategist Quiz (#148): 1 This 100-plus-year-old brand got its name after the son of one of the founders was struck by a word while listening to psalm (45:8) in the church. Name it.
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Management school placements end on good note: Year 2009 was disastrous for management schools. Tier-II B-schools bore the brunt of the whiplash of the global recession. Even the Indian Institutes of Management (IIMs) and Indian School of Business (ISB) were not spared the rod. Major recruiters stayed away from the campus and many IIMs and even ISB had to defer the placement season.
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Georgia Tech revives plans for AP campuses: US-headquartered Georgia Tech University, which offers post graduate and research programmes, has revived its bid to set up campuses in Hyderabad and Visakhapatnam. A delegation that met Chief Minister K Rosaiah recently assured it would make efforts to start classes this year from temporary premises.
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Challenge old brand wisdom: Brands are the largest intangible asset in a companys balance sheet, the gap between its book value and the market value. These are built painstakingly over years by companies. They give them the competitive edge, help act as an entry barrier for new players and offer an anchor of trust to the consumer. Brands are holier than thou. They have a sacrosanct position in corporations.
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IIM bangalore, Calcutta may change placement process: The aim is to reduce pressure and conduct placements in a relaxed manner.
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Nokia's smart call: Olli-Pekka Kallasvuo, Nokias president and CEO, faced a tough 2009. Though profits and revenue continued to improve, they were consistently below shareholders and analysts expectations. Part of the challenge came from stiff competition from Apple and Research In Motions BlackBerry in the lucrative smartphones category in the more mature markets.
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Small wonder: It was back in November 2001 that Bajaj Auto launched the Pulsar brand with a 150cc motorcycle. Another 180cc motorcycle was quickly added to the Pulsar family about a month later. Naked yet smartly styled, the Pulsar twins made college kids lust and level-headed married men rethink their priorities. There has been no let-up on the growth of the Pulsar range ever since. Soon both versions were revamped with DTSi technology and styling tweaks. The hunger for speed grew with the addition of the 200cc motorcycle, and, ultimately, the big daddy in the form of the Pulsar 220 and its streetfighter version. It is the introduction of the P220, as it is popularly known, that made famous The Fastest Indian tag.
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Answers to last week's quiz (#147): 1This vehicle named after a city in the US will be launched in India sometime this year. Despite its obscure looks, the first of its kind vehicle from this company was a success when it was launched in the US. Name it.
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United Spirits on a high: The worlds second largest spirits firm is confident of beating Diageo within a year.
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Idiots lead the pack: 3 Idiots wins the 2009 Brand Derby, the research for which was done by Ipsos.
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Idiots rule: Idiots is short for I do it on my own terms and the marketing revolved around this philosophy.
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The game changer: When it was launched in June 2009, little did people know that Tata DoCoMo will change the rules of the game! The telecom space was already crowded, and it was next to impossible for a newcomer to create a difference.
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'Buland Bharat ki buland tasveer, Hamara Bajaj?': This iconic ad in 1989 reflected the pride that Indians took in the name of Bajaj which was synonymous with their sole vehicle of dreams: a scooter.
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The 'Blue Eyed Boy': Tough competition in the compact car segment prompts Maruti to overhaul Wagon R.
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India's exit from T20 World Cup to pinch advertisers: Indias exit from the ICC T20 World Cup on Tuesday night has dampened advertisers who were using the event as a marketing vehicle.
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